Sony Headphones | morganbeattydesign

Sony Headphones Package Redesign

Sony has their hand in almost every aspect of the electronics industry and while they
are a well known brand, they do not put the time towards creating memorable and lasting packaging. The current packaging also does not reflect back on the values that the company prides themselves on–dream and curiosity, diversity, integrity, sincerity,
and sustainability.

Timeline: Fall Semester, Aug 2019–Dec 2019
Role: Research, Packaging, Brand Identity,
Physical Prototyping, Persona Development,
Journey Mapping, User Testing

Project Team:
Ryan Stroup, Fashion Design
Sebastian Härder, Industrial Design
Morgan Beatty, Communication Design

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RESEARCH

We began the semester by doing a field inquiry to research packaging design and how it exists

in different retail environments. We visited multiple big box retail stores including Kroger, PetSmart,

and Target. Three categories caught our interest–consumer electronics, baby products, and pet food.

Purpose: Fill the world with emotion, through the power of creativity and technology.
Dreams & Curiosity: Pioneer the future with dreams and curiosity.
Diversity: Pursue the creation of the best by harnessing diversity and varying viewpoints.
Integrity & Sincerity: Earn the trust for the brand through ethical and responsible conduct. Sustainability: Fulfill our stakeholder responsibilities through disciplined business practices.