Sony Headphones Package Redesign

Sony has their hand in almost every aspect of the electronics industry and while they
are a well known brand, they do not put the time towards creating memorable and lasting packaging. The current packaging also does not reflect back on the values that the company prides themselves on–dream and curiosity, 
diversity, integrity, sincerity,
and sustainability.

Timeline: Fall Semester, Aug 2019–Dec 2019
Role: Research, Packaging, Brand Identity,
Physical Prototyping, Persona Development,
Journey Mapping, User Testing

Project Team:
Ryan Stroup, Fashion Design

Sebastian Härder, Industrial Design
Morgan Beatty, Communication Design

© Morgan Beatty 2020