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Sony Headphones

Packaging Redesign

Fall 2019, Undergrad collaborative project

Role: Research, Packaging, Brand Identity,
Physical Prototyping, Persona Development,
Journey Mapping, User Testing

Sony has their hand in almost every aspect of the electronics industry and while they are a well known brand, they do not put the time towards creating memorable and lasting packaging. The current packaging also does not reflect back on the values that the company prides themselves on–dream and curiosity, diversity, integrity, sincerity,
and sustainability. 

Final Packaging

Team1_CompetitionEntry_Page_2.jpg
Screen Shot 2020-06-22 at 12.11.04 PM.pn
Screen Shot 2020-06-22 at 12.10.35 PM.pn
Screen Shot 2020-06-22 at 12.11.37 PM.pn
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